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Video Introduction

Find safe, healthy, green & ethical products based on scientific ratings.

How it Works
GoodGuide Intro Video
Purchase Analyzer

Find out whether your purchases meet your personal standards.

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Your Personal Filter

Select the issues you care about to view products that match your values.

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Transparency Toolbar

Instantly shop your values when shopping online.

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Mobile App

Scan barcodes to quickly evaluate products at home or in the store.

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High Rated

Aquaphor Baby Gentle Wash & Shampoo
6.9
Aquaphor Baby Gentle Wash & Shampoo
8.0
Health
7.0
Environment
5.6
Society
Method Flushable Tub & Tile Wipes
8.5
Method Flushable Tub & Tile Wipes
10
Health
8.6
Environment
6.9
Society
Patagonia
8.2
Patagonia
N/A
Health
8.9
Environment
7.6
Society

Low Rated

Curls Peek-A-boo Tearless Shampoo
3.6
Curls Peek-A-boo Tearless Shampoo
4.0
Health
3.2
Environment
3.5
Society
Citra Solv Citra Spot Natural Stain & Odor Remover
3.6
Citra Solv Citra Spot Natural Stain &...
4.0
Health
3.5
Environment
3.2
Society
Polo
3.9
Polo
N/A
Health
3.9
Environment
4.0
Society

GoodGuide Scientists

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Dara O'Rourke
Professor of Labor and Environmental Policy
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Pedro Vieira
Ph.D. in Environmental Engineering
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Bill Pease
Ph.D. in Environmental Health Sciences
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David Norem
MS in Environmental Engineering
Meet the Whole Team →

About GoodGuide

Led by Professor Dara O'Rourke of UC Berkeley, GoodGuide's science team – chemists, toxicologists, nutritionists, sociologists, and lifecycle analysis experts – rates products and companies on their health, environmental and social performance.

GoodGuide's 0 to 10 rating system helps consumers quickly evaluate and compare products. Our mission is to help you shop your values wherever you shop.

Learn more about GoodGuide →