Scientific Rating

Now Foods Berry Full Shampoo

Rank: 152 out of 2,214 Shampoos · Company: Now Foods

	7.0	Health This product contains ingredients that raise a low level of health concern.
7.0 Human Health Impacts This component of GoodGuide’s rating system evaluates the potential impacts of a product on human health. It incorporates a screening-level hazard assessment or nutritional evaluation, as well as other relevant indicators, like the regulatory status of ingredients. If ingredients pose potential health risks or have limited nutritional value, a product's score is lowered. If a product lacks the data needed to conduct a health evaluation, its score is also lowered to provide an incentive for manufacturers to disclose better information. Rating: 7.0 out of 10 10 Data Adequacy, Ingredient Disclosure Characterizing potential human health impacts requires complete information about the specific ingredients in a product. However, there is no current regulatory requirement that companies disclose full ingredients lists for household chemical products (in contrast with personal care products, where disclosure is required). To create an incentive for disclosure, GoodGuide caps a product’s score if it lacks complete ingredient data or lists generic names that do not support chemical-specific evaluations. Rating: 10 out of 10 10 Amount of Ingredient Detail Tells what is the amount of ingredient information available to rate this product. Rating: 10 out of 10 8.0 Other Negative Aspects Human health impact scores are adjusted lower if a product includes ingredients that are considered "bad actors," such as chemicals that have been banned by regulatory agencies or targeted for phase out, or if its production process utilizes hazardous chemicals or introduces contaminants to the product. Rating: 8.0 out of 10 Use Restriction Vitamin D2 This ingredient raises a low level of health concern, according to GoodGuide’s ingredient classification. This ingredient is suspected of causing developmental toxicity, according to sources compiled by Scorecard (www.scorecard.org) This ingredient is suspected of causing reproductive toxicity, according to sources compiled by Scorecard (www.scorecard.org) Plus 1 more concern Learn more about Vitamin D2 » Vitamin A This ingredient has been restricted for use in cosmetics in Canada. Learn more about Vitamin A » 7.0 Level of Health Concern of Ingredients To assign a health hazard score to a product, GoodGuide counts the number of its ingredients that are categorized as low, medium or high concern. Ingredients are placed into these categories based on their number of recognized and suspected health effects, their relative toxic potency, whether they are frequently detected in humans, and whether the basic toxicity testing needed to assess chemical safety has been conducted. Rating: 7.0 out of 10 Low Concern Sodium Hydroxymethylglycinate This ingredient is the subject of current debate as to whether it might have adverse effects. Because the evidence of hazard is inconclusive, this ingredient does not contribute to product scores. Learn more about Sodium Hydroxymethylglycinate » Chamomile Compounds This ingredient raises a low level of health concern, according to GoodGuide’s ingredient classification. This ingredient is suspected of causing asthma, according to the Association of Occupational and Environmental Clinics. Learn more about Chamomile Compounds » Vitamin D2 This ingredient raises a low level of health concern, according to GoodGuide’s ingredient classification. This ingredient is suspected of causing developmental toxicity, according to sources compiled by Scorecard (www.scorecard.org) This ingredient is suspected of causing reproductive toxicity, according to sources compiled by Scorecard (www.scorecard.org) Plus 1 more concern Learn more about Vitamin D2 »
	7.2	Environment This company's environmental policies, practices and performance place it among the best 25% of companies rated by GoodGuide.
7.2 Core Company Environmental Performance Summary evaluation of a company's overall environmental performance, considering its management policies and practices; resource use; environmental impacts; and degree of environmental transparency. Rating: 7.2 out of 10 8.2 Transparency Summary evaluation of the amount of data a company makes public for assessing its environmental practices and performance. GoodGuide, Transparency Rating: 8.2 out of 10 7.4 Environmental Management Evaluation of a company's environmental management, considering how it is governed and whether it exhibits any leading edge practices or is involved in any controversies or compliance issues. Rating: 7.4 out of 10 8.0 Leading Edge Practices Indicates a company's leading environmental efforts; based on awards and certifications, external initiatives, and exemplary policies. GoodGuide, Environmental and Social Company Assessments Rating: 8.0 out of 10 6.8 Governance Summary evaluation of a company's governance capabilities, considering its policies and practices, environmental reporting activities, and management of its supply chain. Rating: 6.8 out of 10 8.0 Supply Chain Indicates the strength of a company's policies and practices relating to the environmental impacts of its supply chain. Rating: 8.0 out of 10 8.0 Policies and Practices 8.0 Supply Chain Awards and Certifications Indicates if the company has received any awards or certifications that encompass their environmental supply chain. GoodGuide, Environmental and Social Company Assessments Rating: 8.0 out of 10 6.0 Supply Chain Policy This indicates how a company incorporates environmental considerations and policy into its supply chain GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10 8.0 Policies Indicates the strength of a company's environmental policies. Rating: 8.0 out of 10 8.0 Environmental Policies 8.0 Awards and Certifications Indicates if the company has received any awards or certifications that encompass environmental policy. GoodGuide, Environmental and Social Company Assessments Rating: 8.0 out of 10 6.0 Policies Indicates the strength of a company's environmental management policies. GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10 4.0 Reporting Indicates the strength of a company's policies and practices relating to environmental reporting. Rating: 4.0 out of 10 4.0 Policies and Practices, Reporting Policy Indicates whether a company reports on environmental initiatives using accepted global standards GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 6.8 Environmental Impacts Summary evaluation of a company's environmental impacts, considering its policies and practices relating to air and water emissions, waste management and biodiversity. Rating: 6.8 out of 10 8.0 Biodiversity Summary evaluation of a company's policies and practices relating to biodiversity and ecosystem impacts. Rating: 8.0 out of 10 8.0 Policies and Practices 8.0 Biodiversity Awards and Certifications Indicates if the company has received any awards or certifications that encompass biodiversity. GoodGuide, Environmental and Social Company Assessments Rating: 8.0 out of 10 6.0 Biodiversity Policy Indicates the strength of a company's biodiversity policies. GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10 6.5 Emissions Summary evaluation of a company's policies and practices relating to air pollution, greenhouse gas emissions, water pollution and waste management. Rating: 6.5 out of 10 8.0 Water Pollution, Policies and Practices 8.0 Water Pollution Awards and Certifications Indicates if the company has received any awards or certifications that encompass wastewater. GoodGuide, Environmental and Social Company Assessments Rating: 8.0 out of 10 6.0 Water Pollution Policies Indicates the strength of a company's wastewater policies. GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10 8.0 Waste, Policies and Practices 8.0 Waste Management Awards and Certifications Indicates if the company has received any awards or certifications that encompass waste. GoodGuide, Environmental and Social Company Assessments Rating: 8.0 out of 10 6.0 Waste Policies Indicates the strength of a company's solid waste policies. GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10 6.0 Greenhouse Gases, Greenhouse Gas Policies Indicates the strength of a company's greenhouse gas policies. GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10 4.0 Criteria and Hazardous Air Pollutants, Air Pollution Policies Indicates the strength of a company's toxic air pollutant (e.g. NOx, SOx, PM) policies. GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 6.7 Resource Use Summary evaluation of a company's policies and practices related to resouce use, considering energy, water and materials. Rating: 6.7 out of 10 7.0 Water Summary evaluation of a company's policies and practices related to water use. Rating: 7.0 out of 10 7.0 Policies and Practices, Water Policies Indicates the strength of a company's water policies. GoodGuide, Environmental and Social Company Assessments Rating: 7.0 out of 10 7.0 Energy Summary evaluation of a company's policies and practices related to energy use. Rating: 7.0 out of 10 7.0 Policies and Practices, Energy Policies Indicates the strength of a company's energy policies. GoodGuide, Environmental and Social Company Assessments Rating: 7.0 out of 10 6.0 Materials Summary evaluation of a company's policies and practices related to materials use. Rating: 6.0 out of 10 6.0 Policies and Practices, Materials Policy Indicates whether a company has a comprehensive policy relating to materials management and reduction GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10
	5.0	Society This company's social policies, practices and performance place it among the best 50% of companies rated by GoodGuide.
5.0 Core Company Social Performance Summary evaluation of a company's overall social performance, considering its management policies and practices; impacts on workers, consumers and communities; and degree of social transparency. Rating: 5.0 out of 10 6.2 Management Evaluation of a company's social management, considering how it is governed and whether it exhibits any leading edge practices or is involved in any controversies or compliance issues. Rating: 6.2 out of 10 8.0 Leading Edge Practices Indicates a company's leading social efforts; based on awards and certifications, external initiatives, and exemplary policies. GoodGuide, Environmental and Social Company Assessments Rating: 8.0 out of 10 4.3 Governance 5.0 Policies, Social Governance Policies Indicates the strength of a company's social governance policies GoodGuide, Environmental and Social Company Assessments Rating: 5.0 out of 10 4.0 Supply Chain, Supply Chain Policy Indicates the strength of a company's social supply chain policies GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 4.0 Reporting, Social Issue Reporting Policy Indicates the strength of a company's social reporting policies GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 6.0 Consumers Summary evaluation of a company's performance relating to consumers, considering its management policies and practices; health & safety record; and product marketing and labeling practices. Rating: 6.0 out of 10 8.0 Customer Health and Safety, Policies and Practices 8.0 Customer Health & Safety Awards and Certifications Indicates if the company has received any awards or certifications that encompass customer health and safety GoodGuide, Environmental and Social Company Assessments Rating: 8.0 out of 10 6.0 Customer Health & Safety Policy Indicates the strength of a company's customer health and safety policy GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10 4.0 Marketing Communications, Marketing Policy Indicates the strength of a company's marketing policy GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 5.0 Community Summary evaluation of a company's performance relating to communities, considering its management policies and practices; community relationships; stakeholder engagement activities; and public policy positions. Rating: 5.0 out of 10 6.0 Community Relationships, Community Relations Policy Indicates the strength of the company's community relations policies GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10 4.0 Stakeholder Engagement, Stakeholder Engagement Policy Indicates the strength of a company's stakeholder engagement policies GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 4.5 Workers Summary evaluation of a company's performance relating to workers, considering its management policies and practices; diversity & equal opportunity record; and human rights issues. Rating: 4.5 out of 10 5.0 Diversity and Equal Opportunity, Diversity and Equal Opportunity Policies Indicates the strength of a company's policy on diversity, equal opportunity and non-discrimination GoodGuide, Environmental and Social Company Assessments Rating: 5.0 out of 10 5.0 General, Policies Indicates the strength of a company's general worker policies GoodGuide, Environmental and Social Company Assessments Rating: 5.0 out of 10 4.0 Human Rights 4.0 General Human Rights, Human Rights Policy Indicates the strength of a company's human rights policies GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 4.0 Freedom of Association and Collective Bargaining, Freedom of Association and Collective Bargaining Policies Indicates the strength of a company's freedom of association and collective bargaining policies GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 4.0 Child Labor, Child Labor Policies Indicates the strength of a company's child labor policies GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 4.0 Forced and Compulsory Labor, Forced and Compulsory Labor Policies Indicates the strength of a company's forced and compulsory labor policies GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 4.0 Indigenous Rights, Indigenous Rights Policy Indicates the strength of a company's indigenous rights policies GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 4.0 Occupational Health and Safety, Occupational Health & Safety Policy Indicates the strength of a company's occupational health and safety policies GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 3.3 Transparency Summary evaluation of the amount of data a company makes public for assessing its social practices and performance. GoodGuide, Transparency Rating: 3.3 out of 10

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Ingredients

Water
Babassuamidopropyl Betaine
Sodium Olefin Sulfonate
Lauryl Glucoside
Aloe Vera Gel
Glycerin
Cetearyl Alcohol
Bilberry Extract
Orange Extract
Lemon
Cane Sugar
Sugar (maple)
Sodium Hydroxymethylglycinate

This ingredient is the subject of current debate as to whether it might have adverse effects. Because the evidence of hazard is inconclusive, this ingredient does not contribute to product scores.
Learn more about Sodium Hydroxymethylglycinate »
Licorice Extract
Nettle
Chamomile Compounds
This ingredient raises a low level of health concern, according to GoodGuide’s ingredient classification.

This ingredient is suspected of causing asthma, according to the Association of Occupational and Environmental Clinics.

Learn more about Chamomile Compounds »
Lavender
Sage
Keratin
Hydrolyzed Keratin
Hydroxyethyl Cellulose
Natural Berry Essence
Citric Acid
Algae Extract
Hydrolyzed Wheat Protein
Hydroxylated Soy Lecithin
Rosemary Extract
Jojoba Oil
Vitamin E
Coconut Oil
Vitamin D2
This ingredient raises a low level of health concern, according to GoodGuide’s ingredient classification.

This ingredient is suspected of causing developmental toxicity, according to sources compiled by Scorecard (www.scorecard.org)

This ingredient is suspected of causing reproductive toxicity, according to sources compiled by Scorecard (www.scorecard.org)

Plus 1 more concern

Learn more about Vitamin D2 »
Biotin
Niacin
Vitamin A
This ingredient has been restricted for use in cosmetics in Canada.

Learn more about Vitamin A »
Vitamin C
Panthenol
Decyl Glucoside
Horsetail
Calendula
See package label ingredients
These are the ingredients listed on the product package label, as reported by the manufacturer. While GoodGuide strives to provide the most complete ingredient information possible, always check the package for the most up-to-date information.

De-ionized Water, Babassuamidopropyl Betaine, Decyl Glucoside, Sodium Olefin Sulfonate, Lauryl Glucoside, Aloe barbadensis (Aloe Vera) Leaf Gel, Vegetable Glycerine, Cetearyl Alcohol, Multifruit Extract (extracts of Bilberry, Orange, Lemon, Sugar Cane and Sugar Maple), Sodium Hydroxymethyl Glycinate, Herbal Extract Blend (extracts of Licorice, Calendula, Nettle, Horsetail (scouring rush), Chamomile, Lavender and Sage), Keratin and Hydrolyzed Keratin, Hydroxyethyl Cellulose, Natural Berry Essence, Citric Acid, d-Pathenol, Algae Extract, Hydrolyzed Wheat Protein, Hydroxylated Soy Lecithin, Rosemary Extract, Jojoba Oil, Vitamin E (as mixed tocopherol), Virgin Coconut Oil, Vitamin D2 (as ergocalciferol), Biotin, Niacin (as niacinamide), Vitamin A (as retinyl palmitate) and Vitamin C (as sodium-ascorbyl phosphate)

High Health Concern	Controversial Ingredient
Medium Health Concern	Below Threshold
Low Health Concern

Certifications and Listings

Not included on 8 possible lists – show

Safe Cosmetics Pledge
Indicates the manufacturer of this product has signed the Compact for Safe Cosmetics, pledging to meet or exceed the formulation standards and deadlines set by the European Union cosmetics directive to be free of chemicals that are known or strongly suspected of causing cancer, mutation or birth defects. Companies also pledge to implement substitution plans that replace hazardous materials with safer alternatives within three years and publicly report their progress in meeting these goals. (www.safecosmetics.org)
Coming Clean Campaign Endorsement Status
Indicates the manufacturer of this product has endorsed the Organic Consumers Association Coming Clean Campaign. The Coming Clean Campaign encourages the USDA and the personal care product industry “to adopt strict national organic standards for body care products.” These standards include that the “toxicity of each ingredient in the product is minimal, ordinary water is not counted in any shape or form as contributing to organic content, Certified Organic agricultural raw materials are utilized exclusively, versus petroleum or conventional vegetable feed-stocks, in the manufacture of the key basic cleansing and conditioning ingredients, and the manufacture of such ingredients is ecological.” (www.organicconsumers.org)
Leaping Bunny Certified
Indicates that the manufacturer of this product has been certified as cruelty-free by The Coalition for Consumer Information on Cosmetics (CCIC). CCIC's certification, indicated by the Leaping Bunny logo, provides "assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers." To be certified, companies must agree to the Leaping Bunny Corporate Standard of Compassion for Animals, a voluntary pledge that "cosmetic, personal care, and/or household product companies make to clear animal testing from all stages of product development. The company's ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis." For more information, visit www.leapingbunny.org.
ISO 14001
Company rating on whether its facilities have been certified under the International Organization for Standardization (ISO) 14001. Certification means the company meets ISO environmental management standards, which require a commitment to minimizing environmental impact and improving environmental performance. To learn more visit www.iso.org. Rating is relative to other companies in the same industry.
Member of Roundtable on Sustainable Palm Oil (RSPO)
Indicates the manufacturer of this product is a member of the Roundtable on Sustainable Palm Oil (RSPO). Planting of plantations of palm oil, which may be in as many as 1 in 10 cosmetics products, can result in significant deforestation of tropical rainforests and threatens the survival of endangered species such as the orangutan and Sumatran tiger. The RSPO, which was established in 2001, is committed to promoting the growth and use of sustainable palm oil through co-operation within the supply chain and open dialogue with its stakeholders. To learn more, visit www.rspo.org.
PETA Animal Treatment Assessment
Indicates the manufacturer of this product is on the People for the Ethical Treatment of Animals (PETA) "Does Not Test on Animals” List. According to PETA, this list includes companies that have stated they do not “conduct any animal tests that are not required by law,” either by signing PETA’s statement of assurance or provided a “statement verifying that they do not conduct or commission any non-required animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future.”
EPA Design for the Environment Certified
Indicates this product has been certified by the US Environmental Protection Agency's Design for the Environment (DfE) program. The DfE logo on a product means that the DfE scientific review team has screened each ingredient for potential human health and environmental effects and that the product contains only those ingredients that pose the least concern among chemicals in their class. (www.epa.gov)
Green America Seal of Approval - Gold Level
Green America, formerly Co-op America, is a nonprofit membership organization dedicated to harnessing the economic power of consumers, investors and businesses to promote social justice and environmental sustainability. Green America's Seal of Approval assures you that the business behind this product operates in ways that solve, rather than cause, both environmental and social problems. The certification program recognizes businesses as they make greater progress by awarding Bronze, Silver, and Gold levels of the Seal of Approval. These businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment. Pioneering businesses who show leadership in their industry and embed social responsibility into the DNA of their company earn Gold level certification. For more information, visit www.greenamerica.org