Go Smile AM Energy and PM Tranquility Luxury Toothpaste Duo

Company: GoSMILE

	6.0	Health This product contains ingredients that raise a low level of health concern.
6.0 Human Health Impacts This component of GoodGuide’s rating system evaluates the potential impacts of a product on human health. It incorporates a screening-level hazard assessment or nutritional evaluation, as well as other relevant indicators, like the regulatory status of ingredients. If ingredients pose potential health risks or have limited nutritional value, a product's score is lowered. If a product lacks the data needed to conduct a health evaluation, its score is also lowered to provide an incentive for manufacturers to disclose better information. Rating: 6.0 out of 10 10 Data Adequacy, Ingredient Disclosure Characterizing potential human health impacts requires complete information about the specific ingredients in a product. However, there is no current regulatory requirement that companies disclose full ingredients lists for household chemical products (in contrast with personal care products, where disclosure is required). To create an incentive for disclosure, GoodGuide caps a product’s score if it lacks complete ingredient data or lists generic names that do not support chemical-specific evaluations. Rating: 10 out of 10 10 Amount of Ingredient Detail Tells what is the amount of ingredient information available to rate this product. Rating: 10 out of 10 6.0 Level of Health Concern of Ingredients To assign a health hazard score to a product, GoodGuide counts the number of its ingredients that are categorized as low, medium or high concern. Ingredients are placed into these categories based on their number of recognized and suspected health effects, their relative toxic potency, whether they are frequently detected in humans, and whether the basic toxicity testing needed to assess chemical safety has been conducted. Rating: 6.0 out of 10 Low Concern Sodium Lauryl Sulfate This ingredient raises a low level of health concern, according to GoodGuide’s ingredient classification. This ingredient is suspected of causing skin irritation, according to Cosmetics Ingredient Review Assessments. Learn more about Sodium Lauryl Sulfate » Titanium Dioxide This ingredient is the subject of current debate as to whether it might have adverse effects. Because the evidence of hazard is inconclusive, this ingredient does not contribute to product scores. Learn more about Titanium Dioxide » Sodium Benzoate This ingredient raises a low level of health concern, according to GoodGuide’s ingredient classification. This ingredient is suspected of causing skin or sense organ toxicity, according to sources compiled by Scorecard (www.scorecard.org) Learn more about Sodium Benzoate » Saccharin This ingredient is the subject of current debate as to whether it might have adverse effects. Because the evidence of hazard is inconclusive, this ingredient does not contribute to product scores. Learn more about Saccharin »
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	N/A	Social

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Ingredients

Sodium Monofluorophosphate
Sorbitol
Water
Hydrated Silica
Glycerin
Sodium Lauryl Sulfate
This ingredient raises a low level of health concern, according to GoodGuide’s ingredient classification.

This ingredient is suspected of causing skin irritation, according to Cosmetics Ingredient Review Assessments.

Learn more about Sodium Lauryl Sulfate »
Flavor
Cellulose Gum
Titanium Dioxide

This ingredient is the subject of current debate as to whether it might have adverse effects. Because the evidence of hazard is inconclusive, this ingredient does not contribute to product scores.
Learn more about Titanium Dioxide »
Sodium Benzoate
This ingredient raises a low level of health concern, according to GoodGuide’s ingredient classification.

This ingredient is suspected of causing skin or sense organ toxicity, according to sources compiled by Scorecard (www.scorecard.org)

Learn more about Sodium Benzoate »
Saccharin

This ingredient is the subject of current debate as to whether it might have adverse effects. Because the evidence of hazard is inconclusive, this ingredient does not contribute to product scores.
Learn more about Saccharin »
Cranberry Extract
Valerian Root Extract
See package label ingredients
These are the ingredients listed on the product package label, as reported by the manufacturer. While GoodGuide strives to provide the most complete ingredient information possible, always check the package for the most up-to-date information.

Active Ingredients: Sodium Monofluorophosphate (0.76% W/w, Anticavity Toothpaste). Inactive Ingredients: Sorbitol, Water, Hydrated Silica, Glycerin, Sodium Lauryl Sulfate, Flavor, Cellulose Gum, Titanium Dioxide, Sodium Benzoate, Sodium Saccharin, Vaccinium Macrocarpon (cranberry) Extract (cranberry), Valerian (valeriana Officinalis) Root Extract (in Pm Toothpaste Only).

High Health Concern	Controversial Ingredient
Medium Health Concern	Below Threshold
Low Health Concern

Certifications and Listings

Not included on 8 possible lists – show

Safe Cosmetics Pledge
Indicates the manufacturer of this product has signed the Compact for Safe Cosmetics, pledging to meet or exceed the formulation standards and deadlines set by the European Union cosmetics directive to be free of chemicals that are known or strongly suspected of causing cancer, mutation or birth defects. Companies also pledge to implement substitution plans that replace hazardous materials with safer alternatives within three years and publicly report their progress in meeting these goals. (www.safecosmetics.org)
Coming Clean Campaign Endorsement Status
Indicates the manufacturer of this product has endorsed the Organic Consumers Association Coming Clean Campaign. The Coming Clean Campaign encourages the USDA and the personal care product industry “to adopt strict national organic standards for body care products.” These standards include that the “toxicity of each ingredient in the product is minimal, ordinary water is not counted in any shape or form as contributing to organic content, Certified Organic agricultural raw materials are utilized exclusively, versus petroleum or conventional vegetable feed-stocks, in the manufacture of the key basic cleansing and conditioning ingredients, and the manufacture of such ingredients is ecological.” (www.organicconsumers.org)
Leaping Bunny Certified
Indicates that the manufacturer of this product has been certified as cruelty-free by The Coalition for Consumer Information on Cosmetics (CCIC). CCIC's certification, indicated by the Leaping Bunny logo, provides "assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers." To be certified, companies must agree to the Leaping Bunny Corporate Standard of Compassion for Animals, a voluntary pledge that "cosmetic, personal care, and/or household product companies make to clear animal testing from all stages of product development. The company's ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis." For more information, visit www.leapingbunny.org.
ISO 14001
Company rating on whether its facilities have been certified under the International Organization for Standardization (ISO) 14001. Certification means the company meets ISO environmental management standards, which require a commitment to minimizing environmental impact and improving environmental performance. To learn more visit www.iso.org. Rating is relative to other companies in the same industry.
Member of Roundtable on Sustainable Palm Oil (RSPO)
Indicates the manufacturer of this product is a member of the Roundtable on Sustainable Palm Oil (RSPO). Planting of plantations of palm oil, which may be in as many as 1 in 10 cosmetics products, can result in significant deforestation of tropical rainforests and threatens the survival of endangered species such as the orangutan and Sumatran tiger. The RSPO, which was established in 2001, is committed to promoting the growth and use of sustainable palm oil through co-operation within the supply chain and open dialogue with its stakeholders. To learn more, visit www.rspo.org.
PETA Animal Treatment Assessment
Indicates the manufacturer of this product is on the People for the Ethical Treatment of Animals (PETA) "Does Not Test on Animals” List. According to PETA, this list includes companies that have stated they do not “conduct any animal tests that are not required by law,” either by signing PETA’s statement of assurance or provided a “statement verifying that they do not conduct or commission any non-required animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future.”
EPA Design for the Environment Certified
Indicates this product has been certified by the US Environmental Protection Agency's Design for the Environment (DfE) program. The DfE logo on a product means that the DfE scientific review team has screened each ingredient for potential human health and environmental effects and that the product contains only those ingredients that pose the least concern among chemicals in their class. (www.epa.gov)
Green America Seal of Approval - Gold Level
Green America, formerly Co-op America, is a nonprofit membership organization dedicated to harnessing the economic power of consumers, investors and businesses to promote social justice and environmental sustainability. Green America's Seal of Approval assures you that the business behind this product operates in ways that solve, rather than cause, both environmental and social problems. The certification program recognizes businesses as they make greater progress by awarding Bronze, Silver, and Gold levels of the Seal of Approval. These businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment. Pioneering businesses who show leadership in their industry and embed social responsibility into the DNA of their company earn Gold level certification. For more information, visit www.greenamerica.org