About the Brand
Real Purity Mascara, Black
Safe Cosmetics Pledge
Indicates the manufacturer of this product has signed the Compact for Safe Cosmetics, pledging to meet or exceed the formulation standards and deadlines set by the European Union cosmetics directive to be free of chemicals that are known or strongly suspected of causing cancer, mutation or birth defects. Companies also pledge to implement substitution plans that replace hazardous materials with safer alternatives within three years and publicly report their progress in meeting these goals. (www.safecosmetics.org)
PETA Animal Treatment Assessment
Indicates the manufacturer of this product is on the People for the Ethical Treatment of Animals (PETA) "Does Not Test on Animals” List. According to PETA, this list includes companies that have stated they do not “conduct any animal tests that are not required by law,” either by signing PETA’s statement of assurance or provided a “statement verifying that they do not conduct or commission any non-required animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future.”
Compact for Safe Cosmetics: Innovator
Each of the companies the Campaign worked with have achieved Innovator status by making significant progress toward meeting the goals of the Compact for Safe Cosmetics (Compact), a pledge to avoid chemicals banned by health agencies outside the U.S. and to fully disclose product ingredients – a pioneering practice in the cosmetics industry.