Scientific Rating

Tom's of Maine Clean & Gentle Care Toothpaste (SLS-free, Anticavity Plus Whitening, with Fluoride...

Rank: 16 out of 230 Whitening Toothpastes · Company: Tom's of Maine

	8.0	Health This product contains ingredients that raise a low level of health concern.
8.0 Human Health Impacts This component of GoodGuide’s rating system evaluates the potential impacts of a product on human health. It incorporates a screening-level hazard assessment or nutritional evaluation, as well as other relevant indicators, like the regulatory status of ingredients. If ingredients pose potential health risks or have limited nutritional value, a product's score is lowered. If a product lacks the data needed to conduct a health evaluation, its score is also lowered to provide an incentive for manufacturers to disclose better information. Rating: 8.0 out of 10 10 Data Adequacy, Ingredient Disclosure Characterizing potential human health impacts requires complete information about the specific ingredients in a product. However, there is no current regulatory requirement that companies disclose full ingredients lists for household chemical products (in contrast with personal care products, where disclosure is required). To create an incentive for disclosure, GoodGuide caps a product’s score if it lacks complete ingredient data or lists generic names that do not support chemical-specific evaluations. Rating: 10 out of 10 10 Amount of Ingredient Detail Tells what is the amount of ingredient information available to rate this product. Rating: 10 out of 10 8.0 Level of Health Concern of Ingredients To assign a health hazard score to a product, GoodGuide counts the number of its ingredients that are categorized as low, medium or high concern. Ingredients are placed into these categories based on their number of recognized and suspected health effects, their relative toxic potency, whether they are frequently detected in humans, and whether the basic toxicity testing needed to assess chemical safety has been conducted. Rating: 8.0 out of 10 Low Concern Carrageenan This ingredient raises a low level of health concern, according to GoodGuide’s ingredient classification. This ingredient is suspected of causing cancer, according to sources compiled by Scorecard (www.scorecard.org) Learn more about Carrageenan » Acacia Gum This ingredient raises a low level of health concern, according to GoodGuide’s ingredient classification. This ingredient is suspected of causing asthma, according to the Association of Occupational and Environmental Clinics. Learn more about Acacia Gum »
	6.3	Environment This company's environmental policies, practices and performance place it among the best 50% of companies rated by GoodGuide.
6.3 Core Company Environmental Performance Summary evaluation of a company's overall environmental performance, considering its management policies and practices; resource use; environmental impacts; and degree of environmental transparency. Rating: 6.3 out of 10 7.0 Resource Use Summary evaluation of a company's policies and practices related to resouce use, considering energy, water and materials. Rating: 7.0 out of 10 10 Energy Summary evaluation of a company's policies and practices related to energy use. Rating: 10 out of 10 10 Policies and Practices 10 Energy Awards and Certifications Indicates if the company has received any awards or certifications that encompass energy policy or management. GoodGuide, Environmental and Social Company Assessments Rating: 10 out of 10 7.0 Energy Policies Indicates the strength of a company's energy policies. GoodGuide, Environmental and Social Company Assessments Rating: 7.0 out of 10 7.0 Materials Summary evaluation of a company's policies and practices related to materials use. Rating: 7.0 out of 10 7.0 Policies and Practices, Materials Policy Indicates whether a company has a comprehensive policy relating to materials management and reduction GoodGuide, Environmental and Social Company Assessments Rating: 7.0 out of 10 4.0 Water Summary evaluation of a company's policies and practices related to water use. Rating: 4.0 out of 10 4.0 Policies and Practices, Water Policies Indicates the strength of a company's water policies. GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 6.4 Transparency Summary evaluation of the amount of data a company makes public for assessing its environmental practices and performance. GoodGuide, Transparency Rating: 6.4 out of 10 6.1 Environmental Management Evaluation of a company's environmental management, considering how it is governed and whether it exhibits any leading edge practices or is involved in any controversies or compliance issues. Rating: 6.1 out of 10 6.1 Governance Summary evaluation of a company's governance capabilities, considering its policies and practices, environmental reporting activities, and management of its supply chain. Rating: 6.1 out of 10 7.0 Supply Chain Indicates the strength of a company's policies and practices relating to the environmental impacts of its supply chain. Rating: 7.0 out of 10 7.0 Policies and Practices, Supply Chain Policy This indicates how a company incorporates environmental considerations and policy into its supply chain GoodGuide, Environmental and Social Company Assessments Rating: 7.0 out of 10 6.0 Policies Indicates the strength of a company's environmental management policies. GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10 6.0 Environmental Policies, Policies Indicates the strength of a company's environmental management policies. GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10 5.0 Reporting Indicates the strength of a company's policies and practices relating to environmental reporting. Rating: 5.0 out of 10 5.0 Policies and Practices, Reporting Policy Indicates whether a company reports on environmental initiatives using accepted global standards GoodGuide, Environmental and Social Company Assessments Rating: 5.0 out of 10 5.6 Environmental Impacts Summary evaluation of a company's environmental impacts, considering its policies and practices relating to air and water emissions, waste management and biodiversity. Rating: 5.6 out of 10 6.0 Biodiversity Summary evaluation of a company's policies and practices relating to biodiversity and ecosystem impacts. Rating: 6.0 out of 10 6.0 Biodiversity Policy Indicates the strength of a company's biodiversity policies. GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10 5.5 Emissions Summary evaluation of a company's policies and practices relating to air pollution, greenhouse gas emissions, water pollution and waste management. Rating: 5.5 out of 10 10 Greenhouse Gases, Policies and Practices 10 Greenhouse Gas Awards and Certifications Indicates if the company has received any awards or certifications that encompass greenhouse gasses. GoodGuide, Environmental and Social Company Assessments Rating: 10 out of 10 6.0 Greenhouse Gas Policies Indicates the strength of a company's greenhouse gas policies. GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10 4.0 Water Pollution, Water Pollution Policies Indicates the strength of a company's wastewater policies. GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 4.0 Waste, Waste Policies Indicates the strength of a company's solid waste policies. GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 4.0 Criteria and Hazardous Air Pollutants, Air Pollution Policies Indicates the strength of a company's toxic air pollutant (e.g. NOx, SOx, PM) policies. GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10
	5.9	Society This company's social policies, practices and performance place it among the best 25% of companies rated by GoodGuide.
5.9 Core Company Social Performance Summary evaluation of a company's overall social performance, considering its management policies and practices; impacts on workers, consumers and communities; and degree of social transparency. Rating: 5.9 out of 10 7.3 Transparency Summary evaluation of the amount of data a company makes public for assessing its social practices and performance. GoodGuide, Transparency Rating: 7.3 out of 10 6.4 Management Evaluation of a company's social management, considering how it is governed and whether it exhibits any leading edge practices or is involved in any controversies or compliance issues. Rating: 6.4 out of 10 6.4 Governance 7.0 Supply Chain, Supply Chain Policy Indicates the strength of a company's social supply chain policies GoodGuide, Environmental and Social Company Assessments Rating: 7.0 out of 10 7.0 Policies, Social Governance Policies Indicates the strength of a company's social governance policies GoodGuide, Environmental and Social Company Assessments Rating: 7.0 out of 10 5.0 Reporting, Social Issue Reporting Policy Indicates the strength of a company's social reporting policies GoodGuide, Environmental and Social Company Assessments Rating: 5.0 out of 10 5.9 Workers Summary evaluation of a company's performance relating to workers, considering its management policies and practices; diversity & equal opportunity record; and human rights issues. Rating: 5.9 out of 10 8.0 General, Policies Indicates the strength of a company's general worker policies GoodGuide, Environmental and Social Company Assessments Rating: 8.0 out of 10 6.0 Occupational Health and Safety, Occupational Health & Safety Policy Indicates the strength of a company's occupational health and safety policies GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10 5.0 Diversity and Equal Opportunity, Diversity and Equal Opportunity Policies Indicates the strength of a company's policy on diversity, equal opportunity and non-discrimination GoodGuide, Environmental and Social Company Assessments Rating: 5.0 out of 10 4.4 Human Rights 5.0 General Human Rights, Human Rights Policy Indicates the strength of a company's human rights policies GoodGuide, Environmental and Social Company Assessments Rating: 5.0 out of 10 5.0 Indigenous Rights, Indigenous Rights Policy Indicates the strength of a company's indigenous rights policies GoodGuide, Environmental and Social Company Assessments Rating: 5.0 out of 10 4.0 Freedom of Association and Collective Bargaining, Freedom of Association and Collective Bargaining Policies Indicates the strength of a company's freedom of association and collective bargaining policies GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 4.0 Forced and Compulsory Labor, Forced and Compulsory Labor Policies Indicates the strength of a company's forced and compulsory labor policies GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 4.0 Child Labor, Child Labor Policies Indicates the strength of a company's child labor policies GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 5.0 Consumers Summary evaluation of a company's performance relating to consumers, considering its management policies and practices; health & safety record; and product marketing and labeling practices. Rating: 5.0 out of 10 6.0 Customer Health and Safety, Customer Health & Safety Policy Indicates the strength of a company's customer health and safety policy GoodGuide, Environmental and Social Company Assessments Rating: 6.0 out of 10 4.0 Marketing Communications, Marketing Policy Indicates the strength of a company's marketing policy GoodGuide, Environmental and Social Company Assessments Rating: 4.0 out of 10 5.0 Community Summary evaluation of a company's performance relating to communities, considering its management policies and practices; community relationships; stakeholder engagement activities; and public policy positions. Rating: 5.0 out of 10 5.0 Stakeholder Engagement, Stakeholder Engagement Policy Indicates the strength of a company's stakeholder engagement policies GoodGuide, Environmental and Social Company Assessments Rating: 5.0 out of 10 5.0 Community Relationships, Community Relations Policy Indicates the strength of the company's community relations policies GoodGuide, Environmental and Social Company Assessments Rating: 5.0 out of 10

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Ingredients

Sodium Monofluorophosphate
Glycerin
Water
Calcium Carbonate
Hydrated Silica
Xylitol
Carrageenan
This ingredient raises a low level of health concern, according to GoodGuide’s ingredient classification.

This ingredient is suspected of causing cancer, according to sources compiled by Scorecard (www.scorecard.org)

Learn more about Carrageenan »
Acacia Gum
This ingredient raises a low level of health concern, according to GoodGuide’s ingredient classification.

This ingredient is suspected of causing asthma, according to the Association of Occupational and Environmental Clinics.

Learn more about Acacia Gum »
Fennel Oil
Natural Flavors
Aloe Vera Leaf Juice
See package label ingredients
These are the ingredients listed on the product package label, as reported by the manufacturer. While GoodGuide strives to provide the most complete ingredient information possible, always check the package for the most up-to-date information.

Sodium monofluorophosphate, Glycerin, Water, Calcium carbonate, Hydrated silica, Aloe vera leaf juice (organic), Xylitol, Carrageenan, Acacia gum, Fennel oils with other natural flavors

High Health Concern	Controversial Ingredient
Medium Health Concern	Below Threshold
Low Health Concern

About the Brand

Parent Company:

Tom's of Maine

Parent Company:

Colgate-Palmolive Company

Other Products made include:

Mouthwash, Oral Care, Personal Care, and Bar Soap. 133 Tom's of Maine products have GoodGuide ratings. See the list »

More about Tom's of Maine »

Certifications and Listings

Safe Cosmetics Pledge
Indicates the manufacturer of this product has signed the Compact for Safe Cosmetics, pledging to meet or exceed the formulation standards and deadlines set by the European Union cosmetics directive to be free of chemicals that are known or strongly suspected of causing cancer, mutation or birth defects. Companies also pledge to implement substitution plans that replace hazardous materials with safer alternatives within three years and publicly report their progress in meeting these goals. (www.safecosmetics.org)
Coming Clean Campaign Endorsement Status
Indicates the manufacturer of this product has endorsed the Organic Consumers Association Coming Clean Campaign. The Coming Clean Campaign encourages the USDA and the personal care product industry “to adopt strict national organic standards for body care products.” These standards include that the “toxicity of each ingredient in the product is minimal, ordinary water is not counted in any shape or form as contributing to organic content, Certified Organic agricultural raw materials are utilized exclusively, versus petroleum or conventional vegetable feed-stocks, in the manufacture of the key basic cleansing and conditioning ingredients, and the manufacture of such ingredients is ecological.” (www.organicconsumers.org)
Leaping Bunny Certified
Indicates that the manufacturer of this product has been certified as cruelty-free by The Coalition for Consumer Information on Cosmetics (CCIC). CCIC's certification, indicated by the Leaping Bunny logo, provides "assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers." To be certified, companies must agree to the Leaping Bunny Corporate Standard of Compassion for Animals, a voluntary pledge that "cosmetic, personal care, and/or household product companies make to clear animal testing from all stages of product development. The company's ingredient suppliers make the same pledge and the result is a product guaranteed to be 100 percent free of new animal testing. All Leaping Bunny companies must be open to independent audits, and commitments are renewed on an annual basis." For more information, visit www.leapingbunny.org.
Member of Roundtable on Sustainable Palm Oil (RSPO)
Indicates the manufacturer of this product is a member of the Roundtable on Sustainable Palm Oil (RSPO). Planting of plantations of palm oil, which may be in as many as 1 in 10 cosmetics products, can result in significant deforestation of tropical rainforests and threatens the survival of endangered species such as the orangutan and Sumatran tiger. The RSPO, which was established in 2001, is committed to promoting the growth and use of sustainable palm oil through co-operation within the supply chain and open dialogue with its stakeholders. To learn more, visit www.rspo.org.
PETA Animal Treatment Assessment
Indicates the manufacturer of this product is on the People for the Ethical Treatment of Animals (PETA) "Does Not Test on Animals” List. According to PETA, this list includes companies that have stated they do not “conduct any animal tests that are not required by law,” either by signing PETA’s statement of assurance or provided a “statement verifying that they do not conduct or commission any non-required animal tests on ingredients, formulations, or finished products and that they pledge not to do so in the future.”
Climate Counts: Striding
According to Climate Counts, this company is striding in the race to address climate change.

Climate Counts is a non-profit campaign that scores companies annually on the basis of their voluntary action to reverse climate change. The Climate Counts Company Scorecard helps people vote with their dollars by making climate-conscious purchasing and investing choices that put pressure on the world’s most well-known companies to take the issue of climate change seriously.

Launched by organics pioneer Stonyfield Farm, Climate Counts believes everyday consumers can be the most important activists in the fight against global warming. Climate Counts has currently evaluated 106 companies—representing over 3000 different brands—in thirteen major consumer sectors with plans to expand the number of companies and sectors soon.

Climate Counts use a 0-to-100 point scale and 22 criteria to determine if companies have:
- Measured their climate “footprint”
- Reduced their impact on global warming
- Supported (or suggest intent to block) progressive climate legislation
- Publicly disclosed their climate actions clearly and comprehensively
Learn more at www.climatecounts.org.
EPA 100% Green Power Purchasers
EPA's list of organizations that purchase 100% green power, as of April 2011. For more information, visit: www.epa.gov
EPA Safer Detergents Stewardship Initiative - Champions
Under the Safer Detergents Stewardship Initiative (SDSI), EPA's Design for the Environment (DfE) Program recognizes environmental leaders who voluntarily commit to use safer surfactants in all their products. Safer surfactants break down quickly to non-polluting compounds and help protect aquatic life in both fresh and salt water. Nonylphenol ethoxylates (also known as NPEs) are an example of a surfactant class that does not meet the definition of a safer surfactant. The Design for the Environment Program has identified safer alternative surfactants through partnerships with industry and environmental advocates. These safer alternatives are comparable in cost and are readily available. CleanGredients is an on-line resource for finding safer surfactants (visit www.CleanGredients.org).
Top 50 Companies for Diversity
The DiversityInc Top 50 Companies for Diversity® is the leading assessment of diversity management in corporate America and globally. Participation in the survey has increased dramatically, up 19 percent in 2011 to 535 companies. The DiversityInc Top 50 Companies for Diversity survey shows increased participation for its detailed, empirically driven ranking, which is divided into four key areas: CEO Commitment Human Capital Corporate and Organizational Communications Supplier Diversity Learn more at: www.diversityinc.com
Ethisphere Most Ethical Companies
The World’s Most Ethical Companies designation recognizes companies that truly go beyond making statements about doing business “ethically” and translate those words into action. WME honorees demonstrate real and sustained ethical leadership within their industries, putting into real business practice the Institute’s credo of “Good. Smart. Business. Profit.” Learn more at: ethisphere.com
EPA Green Power Partner
As a result of buying green power, these organizations are helping support the development of new renewable generation capacity nationwide while also helping protect the environment. Electricity generation can be one of the largest environmental impacts associated with an organization's operations. Buying green power is an easy and effective way to reduce the environmental impacts of your electricity use. Learn more at: www.epa.gov
GRI Sustainability Reporting
GRI’s Framework is the most widely used sustainability reporting guidance in the world. The Reports List is vital in capturing and publicizing the evolution and growth of sustainability reporting – benefiting the featured organizations, and sustainability reporters everywhere. Find out more at: www.globalreporting.org

Not included on 3 other possible lists – show

ISO 14001
Company rating on whether its facilities have been certified under the International Organization for Standardization (ISO) 14001. Certification means the company meets ISO environmental management standards, which require a commitment to minimizing environmental impact and improving environmental performance. To learn more visit www.iso.org. Rating is relative to other companies in the same industry.
EPA Design for the Environment Certified
Indicates this product has been certified by the US Environmental Protection Agency's Design for the Environment (DfE) program. The DfE logo on a product means that the DfE scientific review team has screened each ingredient for potential human health and environmental effects and that the product contains only those ingredients that pose the least concern among chemicals in their class. (www.epa.gov)
Green America Seal of Approval - Gold Level
Green America, formerly Co-op America, is a nonprofit membership organization dedicated to harnessing the economic power of consumers, investors and businesses to promote social justice and environmental sustainability. Green America's Seal of Approval assures you that the business behind this product operates in ways that solve, rather than cause, both environmental and social problems. The certification program recognizes businesses as they make greater progress by awarding Bronze, Silver, and Gold levels of the Seal of Approval. These businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment. Pioneering businesses who show leadership in their industry and embed social responsibility into the DNA of their company earn Gold level certification. For more information, visit www.greenamerica.org

Tom's of Maine Clean & Gentle Care Toothpaste (SLS-free, Anticavity Plus Whitening, with Fluoride...

Health

Environment

Society

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Ingredients

About the Brand

Parent Company:

Parent Company:

Other Products made include:

Certifications and Listings

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