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About Us
What chemicals are in your baby shampoo?
Was sweatshop labor used to make your t-shirt?
What products are the best, and what products should you avoid?
Increasingly, you want to know about the impacts of the products you buy. On your health. On the environment. On society. But unless you’ve got a Ph.D, it is almost impossible to find out the impacts of the products you buy. Until now…
GoodGuide provides the world's largest and most reliable source of information on the health, environmental, and social impacts of the products in your home.
With GoodGuide, you can:
- Find safe, healthy and green products that protect you and your family
- Search or browse over 70,000 food, toys, personal care, & household products to see what’s really beneath the label
- Use expert advice and recommendations on products to quickly learn the impacts of what you buy
- Find better products and make purchasing decisions based on what’s important to you
- Create a personalized favorites list with the products that are right for you and your family
GoodGuide gives you the best information available, wherever and whenever you need it most. We’ll help you find better products that represent your values, avoid products that are harmful to your health, the environment, or society – and enable you to take actions to help improve the world.
The People Behind GoodGuide
One summer a few years ago, Dara O’Rourke was doing what he’d done dozens of times before: putting sunscreen on his five-year old daughter Minju before she went outside to play in the summer sun. The thought occurred to Dara, "I wonder what’s really in this stuff?" So, being a Professor at the University of California-Berkeley, Dara researched the sunscreen. What he found was surprising and disturbing: the sunscreen he’d been putting on Minju for years had a toxic ingredient.
At that moment, Dara realized how little we know about the products we bring into our homes every day. He knew that other parents should have the same access to product information that he and his fellow researchers had. He also wanted to solve the problem of increasingly confusing marketing claims regarding whether products were actually healthy, safe or green.
So he brought together both academic and technology experts to create a world-class team of scientists, consumer researchers, technologists and industry professionals. From Google, Amazon, eBay, PayPal, and Intuit, to MIT and the University of California, we’ve developed a "For Benefit" startup at the forefront of integrating science and technology, working to fill a huge information gap in the marketplace.
Our team is dedicated to combining the best science and technology available, with what’s most important to you. Our goal is to provide the most comprehensive, credible, and useful information in the world, on products and companies delivered whenever and wherever you need it. We’re making information available and easy to use so each of us can express our own values and concerns in the marketplace.
GoodGuide is incorporated as a "for benefit" organization. This new organizational structure enables us to access the resources and expertise of for-profit enterprises, while maintaining a deep commitment to our social and environmental mission. At GoodGuide we’re about more than just making money. We are a independent organization, dedicated to providing you with the best available information on products and companies. Our commitment to being socially, ethically, and environmentally responsible is written right into our "for benefit" charter.
GoodGuide is proud to be a Certified B Corporation™
B Corporations™ are a new kind of company which uses the power of business to solve social and environmental problems. B Corporations™ help us tell the difference between 'good companies' and just good marketing because they 1) meet comprehensive and transparent social and environmental performance standards by achieving a minimum score on the B Ratings System; 2) legally expand the responsibilities of the corporation to include consideration of stakeholder interests. Learn more about how B Corporations™ benefit all of us at www.bcorporation.net.
GoodGuide collaborates with a wide range of non-profit organizations that work to educate the public about health, environmental, and social issues. Our early research at the University of California, was generously supported by the Wallace Global Fund, the Overbrook Foundation, the New Place Fund, and the National Collegiate Inventors Association.
We Want Your Feedback!
We’re in the early stages of our site development, so your feedback is invaluable and will guide the future direction of our work. You will undoubtedly experience bugs. We apologize in advance! Please feel free to share any pain or joy you experience, as you explore our new site. Be sure to tell us what products you want us to rate next, if any issues you care about are missing, and whether you want more detailed research or simple Top 10 lists.
To Report Problems, Suggestions or Ideas click the Ideas link on the header of any page, or feel free to email us at 
We genuinely hope you enjoy the site and begin your journey to finding greener, cleaner, healthier products that are right for you and your family.
