Executive Team

Dara O'Rourke

Co-Founder and Chief Sustainability Officer

Dara O'Rourke is the co-founder and Chief Sustainability Officer of GoodGuide and an Associate Professor of Environmental and Labor Policy at the University of California, Berkeley. Dara has spent the last 20 years researching the environmental, labor, and health impacts of global production systems. Dara's work has been featured in The New York Times, The International Herald Tribune, The Boston Globe, The Los Angeles Times, The Economist, Business Week, Newsweek, Time, CBS, ABC, NPR, and even O — the Oprah Magazine. Dara has served as a consultant to the World Bank, the United Nations Development Programme, the Organization for Economic Cooperation and Development, and a wide range of non-governmental organizations. He was previously a professor at MIT. Dara holds an MS and Ph.D. from the University of California, Berkeley and a BS from MIT.

Bill Pease

Chief Scientist

Bill is Chief Scientist of GoodGuide, where he is responsible for the systems used to rate products and companies by their health, environmental and social impacts. Bill was trained as an environmental scientist, and has served on the faculty at the School of Public Health, University of California at Berkeley. While Director of Internet Projects at Environmental Defense Fund, he created scorecard.org, the web's top-ranked site for localized environmental information.  Prior to joining GoodGuide, Bill served as Chief Scientist at Convio and Chief Technology Officer at GetActive Software, the leading online providers of constituency management services to U.S. non-profit organizations. He has also worked for CalEPA, the California Department of Health Services, and the Massachusetts Department of Environmental Management.  His academic areas of interest include informatics and quantitative risk assessment. Bill holds a BA from Yale University, an MS in Energy and Resources and a PhD in Environmental Health Sciences from UC Berkeley. He was also a Rhodes Scholar at Oxford University, England.

Pedro Vieira

Founding member, Vice President of Ratings and Sustainability

Pedro is responsible for GoodGuide’s proprietary rating algorithm, its team of researchers and for overseeing the environmental assessment of products and companies. He works closely with the product development and engineering teams to help integrate cutting edge science with innovative information visualization methods to transform how consumers see and interact with products and companies. Pedro has over 10 years of experience in environmental policy, environmental impact assessment and environmental management. He’s particularly interested in making science useful for society and is an expert translating complex science into usable products and services. He has worked on a wide range of sectors including energy, construction, banking, internet and consumer goods and has received awards both in Europe and the U.S. for his research and publications, including ES&T Best Papers of 2008. Pedro holds an M.Sc. in Management of Technology and a Ph.D. in Civil and Environmental Engineering from the University of California, Berkeley.


VP of Marketing and Accounts

Anne loves a good story, and draws on 15+ years in direct/e-com marketing and media, plus a few years running a film festival, to tell GoodGuide’s.