About GoodGuide

GoodGuide is a comprehensive, authoritative resource for information about the health, environmental and social performance of consumer products and companies. Our goal is to help consumers make informed purchasing decisions that reflect their preferences and values. We believe that as more consumers buy better products, retailers and manufacturers face compelling incentives to make products that are safe, environmentally sustainable and produced using ethical sourcing of raw materials and labor.

With GoodGuide, you can:

  • Find better products that are healthy, green, and socially responsible
  • Search or browse over 210,000 food, toys, personal care and household products to easily learn about the best and worst products in a category
  • Rely on our scientific expertise and sophisticated rating system to simplify complex and confusing product information
  • Get mobile advice while shopping in a store by downloading our iPhone app

Company History

GoodGuide was founded in 2007 by Dara O'Rourke, a professor of environmental and labor policy at the University of California at Berkeley. Dara is one of the world's leading academic experts on global supply chains - tracking product life cycles from resource extraction into manufacturing, through consumer use to disposal. Products often have hidden and sometimes disturbing stories - stylish apparel made in Asian sweatshops, or baby care products containing cancer-causing chemicals. Dara realized how little we know about the products we bring into our homes every day. Information was either unavailable, too complex to understand, or biased, as marketers make unsubstantiated claims that their products are natural or safe.

GoodGuide’s team of scientific and technology experts is tasked with collecting, analyzing and rating the world's product information and creating applications that make this information readily available to consumers. Our Chief Scientist is Bill Pease, an expert in chemical risk assessment and creator of the web's top pollution information resource, scorecard.org. His science team includes specialists in life cycle assessment, environmental engineering, chemistry, nutrition and sociology. Together we are working to acquire and compile high quality data, which we then organize and transform into actionable information for consumers. Learn more about our complete team.

In 2011, GoodGuide was acquired by UL Information & Insights, a business unit of UL (Underwriters Laboratories). UL Information & Insights delivers the information, resources and technologies companies need to innovate faster and manage their complex global supply chains with greater visibility.

In 2013, GoodGuide launched the PurView(SM) Platform, a SaaS-based supply chain transparency platform that leverages the science and technology behind GoodGuide to provide comprehensive, customizable decision support solution for retailers and manufacturers. Learn more about PurView.